We are happy to announce that Banijay Entertainment has acquired the option rights for all Banijay territories to All Star Hide & Seek, the breakout digital-first unscripted format distributed by Rabbit International and produced by Troot Finland.
The format launched in 2024 on Finnish streamer Ruutu+ as Roni Bäck: Finland’s Biggest Hide & Seek. Following the outstanding performance of the first season, a second season premiered in October 2025 in the channel’s primetime slot. Created by Troot and starring Finnish social media phenomenon Roni Bäck, the concept evolved from his hugely popular YouTube hide-and-seek videos and has successfully transitioned into a premium streaming format.
Blending social video energy with high-end unscripted production, All Star Hide & Seek sees top influencers and TV personalities hiding across expansive real-world locations, from amusement parks to cultural landmarks, while the host employs increasingly inventive tactics to track them down. The format’s 22-minute episodes are tailored for streaming audiences and build momentum toward a cash-prize finale.
The format was launched internationally as part of Rabbit International’s MIPCOM 2025 slate, where it quickly drew strong attention for its scalable production model and strong crossover appeal between creators, broadcasters and streamers.
Helen Greatorex, Head of Format Acquisitions at Banijay Entertainment, said:
“This format authentically began in the creator community and went on to prove its strength on streaming. Under Banijay Entertainment, All Star Hide & Seek will be adapted to suit all budgets, engaging audiences with real-world locations and gripping storytelling. By combining creators and celebrities, we are bridging two worlds to deliver a format that’s perfect for primetime and packed with shareable viral moments.”
Samantha Ferguson, VP International at Rabbit Films, added:
“With All Star Hide and Seek we are opening the doors to some of the world’s most spectacular locations. By partnering with existing entertainment venues, the show can deliver cinematic scale at a fraction of costs. Its journey from YouTube to primetime, and now across multiple territories, is resonating with broadcasters seeking event television without event-level budgets.”
Watch the Teaser Trailer of All Star Hide & Seek here.