As announced earlier this year, Rabbit International has been named as the distributor of all content originating from its parent company Monday Media Group. The Rabbit International team is set to distribute all formats and finished tape that have been originated in the 13 Monday-affiliated production companies, spanning across the Nordics and Benelux.

Rabbit will be attending the MIPCOM 2023 market in Cannes for the first time representing titles from the Monday group. The first new Monday-originated formats that will be distributed by Rabbit include:

The Nation’s Next Fashion Designer (6 x 60’) from Monday Denmark, currently airing on DR1. The elimination-based competition reality format sees talented fashion designers compete for an opportunity to sell their clothes at the nation’s largest department stores.

Truth or Dare (8 x 15’) is a jaw-droppingly daring celebrity game show format, produced by Monday Norway for, Norway’s largest tabloid newspaper. In the show, a group of the most daring celebs get together to play spin the bottle. Anything can happen! There is already also an 8 x 30’ Danish version of Truth or Dare, which airs on DR P3.

Losing It Together (6 x 60’) is an emotional and rewarding factual format that aired this spring on NRK1 in Norway, produced by Teddy TV. It features a famous female comedian, who is joined by four normal people on a year-long weight loss journey. The show has been both a phenomenal ratings as well as critical success: it’s currently the highest performing non-scripted series of the year on NRK!


To coincide with new set up, Rabbit has promoted its key sales team. Jonathan Tuovinen, previously Head of International,  has been named Senior Vice President, International. Tuovinen has lead the Rabbit International team since 2016, having previously held positions at NBCUniversal International Formats and Banijay Rights. He will be responsible for overseeing the strategic expansion of Rabbit Films’ distribution network, ensuring that Monday Media Group’s content reaches new global audiences.

Samantha Ferguson has been named Vice President, International Sales. Ferguson has been with the company since 2019 and previously held the title of International Sales Manager. She is in charge of sales to English-speaking territories and Asia, recently brokering the deal for the highly anticipated upcoming Australian version of the adventure reality format Ultimate Escape for Seven Network.

Additionally, Marta Csizmadia, who joined the company in 2020, has been upped to Senior Sales Consultant. Csizmadia is the sales liaison for CEE, Middle East and Africa.

“We are humbled and excited by the faith entrusted in our team. The other Monday Media Group companies have done an exceptional job in creating high quality series in various different genres. I speak for the whole team by saying that we can’t wait to share all of this new amazing content -both as formats and as tape- with the rest of the world”, commented Jonathan Tuovinen.