Photo: © Sander Mulkens
We are thrilled to announce a new captivating format addition to Rabbit’s distribution catalogue: For the LOVE of MUSIC, produced by Monday Media Netherlands and distributed internationally by Rabbit Films.
For the LOVE of MUSIC (local Dutch title: Als IK het Zing) is a 6 x 49’ emotionally powerful music entertainment and human-interest format where A-list artists rediscover the soundtrack of their lives by meaningful performances that go viral and spark strong social media engagement. For the LOVE of MUSIC premiered on 1st January 2026 on Omroep MAX for NPO 1 and has already proven to be a ratings success in its home market! Season 1 consistently outperforming most competing channels in its timeslot, with the majority of episodes ranking #2 and season 2 is already in discussion.
In For the LOVE of MUSIC, four A-list artists perform transformative covers of iconic songs that have personally shaped them. Each episode features live music, an intimate audience, and a host, as artists reinterpret songs in new styles or genres, sharing the deep personal stories behind them, songs that may have offered comfort, marked a turning point, or forever connected them to a loved one. Each cover includes a creative twist that pushes the artist beyond their comfort zone. The show celebrates music as a universal language, delivering authentic, surprising, and emotionally resonant performances across generations.
Irini Kylkilahti, Senior International Sales Manager at Rabbit Films, commented:
“For the LOVE of MUSIC is pure prime-time magic! It offers spectacular musical moments, but also something even more valuable, authenticity and emotional connection. This feel-good format delivers a deeply touching viewing experience, creating an intimate sense of presence that resonates far beyond the screen. There’s no competition, only powerful storytelling through music. We are incredibly proud to bring this format to the international market.”
Chantal Labree, Creative Director of Monday Media Netherlands, added:
“It’s not just a show about music; it’s an emotional experience. This format turns iconic songs into shared memories. The intimate raw performances and personal stories are made to move audiences everywhere, and we can’t wait to watch the world fall in love with it.”
Watch the trailer and discover more about For the LOVE of MUSIC here.