The Finnish Movie Awards of 2018 was a night of big celebration for Rabbit Films. The company was awarded the Hulda, an annual recognition awarded for a significant international breakthrough in the audiovisual sector. The jury was particularly impressed by the work of Rabbit Films in the US as a growth story like no other, which works as an inspirational door opener for others in the industry.
In recent years, Rabbit Films has focused heavily in domestic product development and international format sales, while simultaneously building a strategy with determination to reach the US market. The adventure reality show Ultimate Expedition on YouTube Red is the first ever series produced by a Finnish production company to the US market. The show has already attracted 7 million viewers and is also financially the largest non-fiction commission of YouTube so far. The series is based on the Rabbit original format, which first aired on MTV3 Finland in 2016.
“We started with Finnish madness a few years ago to build the Rabbit Films US office in order to spread our Positive Anarchy around the world. With the joint spirit of the great team and the whole company, hard work has begun to produce results,“ says the head of Rabbit Films US operations and The Dudesons member Jukka Hildén . “Ultimate Expedition was an incredible experience both as a production and on a personal level”