Rabbit Films has appointed Sam Ferguson, a former ITV Studios Global Entertainment (ITVSGE) executive to their international sales team.

Based in London, Ferguson has joined Rabbit Films in August, 2019 as their Senior Sales Manager. Her responsibilities will include managing Rabbit Films’ sales efforts across Asia and all English-speaking territories. She will report to Rabbit’s Head of International, Jonathan Tuovinen, who has lead the international department since 2016.

Ferguson previously held the position of Sales Manager at ITV Studios Global Entertainment and managed sales into Russia, CIS, Baltics and the Balkans. During her role, she worked with globally successful entertainment formats including Love Island, Come Dine with Me and Hell’s Kitchen, and scripted series such as The Bodyguard, Harlots and World on Fire.

Prior to ITVSGE, Ferguson worked as Banijay Rights’ Format Sales Executive, selling key brands including Wife Swap, Fort Boyard and Psychic Challenge into CEE and Asia. She has also previously held positions at Zodiak Rights, Sony, PRS for Music and BAFTA.


Sam Ferguson commented:

“I am thrilled to join the team at Rabbit Films and excited to be working with such formats as Over the Atlantic and Couples’ Party, as well as finished programmes Beyond Human Boundaries and The Dudesons. The company are creating some amazing content and I hope my experience in across Asia and worldwide will drive further growth”.


Jonathan Tuovinen of Rabbit Films stated:

“We have built our international department for the past couple of years with successfully licensing formats such as Over the Atlantic and Globetrotters, and are now ready for the next growth phase. Having someone of Sam’s experience is a major asset for Rabbit Films to further bolster our efforts, and we are very happy having her join our family”.