Walter Presents in the UK and Ireland, as well as Channel 4 UK are now airing  season one of Finnish drama Mobile 101 – The Nokia Story.

We are happy to report that starting 19 May 2023, viewers in the UK and Republic of Ireland are now able to enjoy the Rabbit scripted drama series Mobile 101 via the VOD platform Walter Presents. The first episode of the series has also just premiered on the linear broadcaster Channel 4 yesterday (Sunday 21 May 2023).

Mobile 101 is based on real life events: It’s the late 1980s. Nokia is financially shaky, the leading execs are at loggerheads, but an engineer has a brilliant idea…

The 6 x 45 min series was produced by Rabbit Films for broadcaster MTV3 Finland and streamer CMore, where it premiered in 2022 to both critical and commercial acclaim.

The series has previously been acquired for Sweden, Denmark and Norway by CMore, and by Disney+ in Italy, The Netherlands and Belgium.

Walter Iuzzolino of Walter Presents praised the series: “Mobile 101 is a sharp, incisive and unmissable show infused with nostalgia and vintage pop culture. Sharp writing, strong performances by a brilliant ensemble cast and gorgeous direction and photography make this a delicious treat for all lovers of great subtitled drama.”

Watch all of the episodes of Mobile 101 here.

Hot off the press, we are excited to present to you a brand new format: My Way!

My Way is a musical entertainment show, where you will hear the biggest global hits translated into the hottest local versions!

The studio-based series features the most popular artists in the country. In every episode each artist picks a song that has a special meaning to them and then translates it into their own language and style.  Performing the lyrics in their own language brings a new emotional connection to the song. We will also get to hear each artist’s personal stories behind their song of choice.

My Way airs on Finnish commercial broadcaster Nelonen on Fridays at 8pm, and is produced by our friends from Solar Republic. The first season is 6 x 90 mins and premiered on Friday 5^th May 2023.

The overnight ratings of the first episode are now in, and they are sensational! Not only did the show come out as the slot winner, it was also clearly the most-watched series of the whole evening!

My Way scored a whopping 28.4% share in the target commercial demographic (10-54), and a superb 24.4% with all viewers (4+).

The weekend primetimes are traditionally the most important slots of the week for Nelonen. This week, they aired My Way on Friday, The Farm on Saturday and a local adaptation of the Norwegian format The Best Entertainer (Stjernekamp) on Sunday in the same time slot. My Way outperformed both long-lasting formats, which scored 18.7% and 20.6% in the commercial demo respectively. It is now on its way to be the broadcaster’s best-rated show of the week!

Watch the Trailer and full Subtitled Episode of My Way here.

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