Rabbit International is happy to announce today the first international adaptation of “Masters of Everyday Life”, a studio-based quiz show that sees teams of celebrities compete on topics related to everyday knowledge.

Commissioned by TV3 in Lithuania, the local adaptation, titled “Kasdienyb?s ?empionai,” will premiere on 31st of March, replacing the hugely popular Five Senses, also from Rabbit Films.

Originally created by Bavaria Entertainment, “Masters of Everyday Life” has been on air in Germany since 2012, with over 300 episodes produced so far for SWR and the nationwide ARD channels.

Arvydas Rimas, Creative Director at TV3 said: “When we first saw the Rabbit Films’ format at MIPCOM in Cannes, we knew it was the perfect match for Lithuania, because we too are the true “masters of everyday life”. At TV3 Studio we tailored every question and challenge to the current moment, so it hits home for our viewers the second they tune in. It’s time to turn that daily chaos into golden prime-time content!”

Jan Hill, Senior Development Producer at Bavaria Entertainment, said: “We are thrilled that TV3 Lithuania shares our passion for “Masters of Everyday Life”. We can’t wait to see the Lithuanian version come to life and are keeping our green-gloved fingers firmly crossed for a great start!”

Photo: © Sander Mulkens

We are thrilled to announce a new captivating format addition to Rabbit’s distribution catalogue: For the LOVE of MUSIC, produced by Monday Media Netherlands and distributed internationally by Rabbit Films.

For the LOVE of MUSIC (local Dutch title: Als IK het Zing) is a 6 x 49’ emotionally powerful music entertainment and human-interest format where A-list artists rediscover the soundtrack of their lives by meaningful performances that go viral and spark strong social media engagement. For the LOVE of MUSIC premiered on 1st January 2026 on Omroep MAX for NPO 1 and has already proven to be a ratings success in its home market! Season 1 consistently outperforming most competing channels in its timeslot, with the majority of episodes ranking #2 and season 2 is already in discussion.

In For the LOVE of MUSIC, four A-list artists perform transformative covers of iconic songs that have personally shaped them. Each episode features live music, an intimate audience, and a host, as artists reinterpret songs in new styles or genres, sharing the deep personal stories behind them, songs that may have offered comfort, marked a turning point, or forever connected them to a loved one. Each cover includes a creative twist that pushes the artist beyond their comfort zone. The show celebrates music as a universal language, delivering authentic, surprising, and emotionally resonant performances across generations.

Irini Kylkilahti, Senior International Sales Manager at Rabbit Films, commented:
“For the LOVE of MUSIC is pure prime-time magic! It offers spectacular musical moments, but also something even more valuable, authenticity and emotional connection. This feel-good format delivers a deeply touching viewing experience, creating an intimate sense of presence that resonates far beyond the screen. There’s no competition, only powerful storytelling through music. We are incredibly proud to bring this format to the international market.”

Chantal Labree, Creative Director of Monday Media Netherlands, added:
“It’s not just a show about music; it’s an emotional experience. This format turns iconic songs into shared memories. The intimate raw performances and personal stories are made to move audiences everywhere, and we can’t wait to watch the world fall in love with it.”

Watch the trailer and discover more about For the LOVE of MUSIC here.

 

We are happy to announce that Banijay Entertainment has acquired the option rights for all Banijay territories to All Star Hide & Seek, the breakout digital-first unscripted format distributed by Rabbit International and produced by Troot Finland.

The format launched in 2024 on Finnish streamer Ruutu+ as Roni Bäck: Finland’s Biggest Hide & Seek. Following the outstanding performance of the first season, a second season premiered in October 2025 in the channel’s primetime slot. Created by Troot and starring Finnish social media phenomenon Roni Bäck, the concept evolved from his hugely popular YouTube hide-and-seek videos and has successfully transitioned into a premium streaming format.

Blending social video energy with high-end unscripted production, All Star Hide & Seek sees top influencers and TV personalities hiding across expansive real-world locations, from amusement parks to cultural landmarks, while the host employs increasingly inventive tactics to track them down. The format’s 22-minute episodes are tailored for streaming audiences and build momentum toward a cash-prize finale.

The format was launched internationally as part of Rabbit International’s MIPCOM 2025 slate, where it quickly drew strong attention for its scalable production model and strong crossover appeal between creators, broadcasters and streamers.

Helen Greatorex, Head of Format Acquisitions at Banijay Entertainment, said:
“This format authentically began in the creator community and went on to prove its strength on streaming. Under Banijay Entertainment, All Star Hide & Seek will be adapted to suit all budgets, engaging audiences with real-world locations and gripping storytelling. By combining creators and celebrities, we are bridging two worlds to deliver a format that’s perfect for primetime and packed with shareable viral moments.”

Samantha Ferguson, VP International at Rabbit Films, added:
“With All Star Hide and Seek we are opening the doors to some of the world’s most spectacular locations. By partnering with existing entertainment venues, the show can deliver cinematic scale at a fraction of costs. Its journey from YouTube to primetime, and now across multiple territories, is resonating with broadcasters seeking event television without event-level budgets.”

Watch the Teaser Trailer of All Star Hide & Seek here.

Rabbit Films is delighted to announce that we continue to expand our drama offerings following the success of Queen of Fucking Everything, Mobile 101, and Summer of Sorrow.

We are excited to present, and distribute globally, the Elisa Viihde original series All the Best Girls (8 x 45′) — Rabbit Films’ new crime-driven mystery drama series, premiering in Finland on 1 December 2025 and worldwide 3 December at Content London. The series is commissioned by Elisa and produced by Rabbit Films in co-production with FIFF and Aurora Studios.

Set in the late 1980s, 16-year-old Lola moves to Helsinki’s Munkkivuori after escaping her uncle. Poor and magnetic, she quickly disrupts local teen cliques and befriends Nina, who takes her in. Their summer is filled with parties and dreams of a trip, but Lola hides a secret job. Tensions rise when she comes between Nina and her boyfriend Pete, and Lola mysteriously disappears. Initially thought to have run away with a band, her abandoned belongings in the forest hint at something far darker.

All the Best Girls unfolds across two timelines: the summer of Lola’s arrival and the following autumn after her disappearance. Past and present echo and reveal each other, building suspense and keeping viewers hooked with unanswered questions and shocking twists.

The premiere week of All the Best Girls concludes with an international showcase: Rabbit Films and Elisa present the world premiere of the first episode at Content London Screening on Wednesday, 3.12, 13:15, HALL 3 (Kings Place, 90 York Way, London), followed by a Q&A with series director Saara Saarela and Rabbit Films Head of Drama Minna Haapkylä

Rabbit Films CEO and Executive Producer of the series Olli Suominen says, “All the Best Girls is a captivating drama-crime-mystery told from the perspective of teenagers, balancing the lightness of summer with the darkness beneath the surface. Its nostalgic 1980s setting, fractured friendships, and dual-timeline storytelling create an intimate yet suspenseful world. We are proud of the series and, with our partners at Elisa, excited to share the first episode at Content London.”

In order to secure your spot at the screening, please RSVP to [email protected]

We are thrilled to share Rabbit Catalogue’s newest slate of premium content at MIPCOM 2025! The latest additions to our distribution catalogue, proudly presented in Cannes, continue to deliver bold, original, and feel-good formats and ready-mades from around the world. From high-energy musical competitions to hilarious travel adventures, heartwarming celebrity challenges, and stories about celebrities slowing down in nature and revealing a more personal side of themselves, these launches offer a great co-viewing experience for cross-generational audiences.

100

Entertainment, Game Show | 12 x 60 mins
Empire of Arcadia for ABC Japan, distributed in Europe by Rabbit

From the creators of The Masked Singer, The 100 is a wild and heartwarming Japanese musical game show that celebrates generations, creativity and joy! Each team’s total combined age must equal exactly 100 — and together they must perform an unforgettable act to win the hearts of the audience. The twist? Only the front performer is revealed, while the rest of the group remains a mystery! The audience and judges must guess who’s hiding behind the act.

With 100 people in the audience and only 100 votes to win, this is a rollercoaster of fun, love and positivity — perfect for the whole family!

Watch the trailer here

ALL STAR HIDE AND SEEK

Game Show | 6 x 30 mins
Troot for Nelonen Finland, distributed outside of Finland by Rabbit

All Star Hide and Seek began as a viral YouTube phenomenon, capturing millions of young viewers. From there, it grew into a hit series on one of Finland’s biggest streaming services. And now, it returns for a second season – bigger, bolder, and breaking into primetime television!

All Star Hide and Seek takes the classic game of hide and seek to an entirely new level. Hosted by one of the nation’s biggest YouTubers, five celebrities face off in the ultimate hiding challenge. Every week, the host is the seeker, and the stars do whatever it takes to stay hidden. But the seeker has aces up his sleeve: a drone in the sky, a thermal camera in the dark, even a five-second location reveal that changes the game instantly. Each episode takes place in a brand-new and spectacular location: can you vanish inside a rollercoaster at a buzzing amusement park? Can you disappear in the haystacks of a giant farm?

Every week, one player outsmarts the seeker. And in the grand finale, all winners return for one last showdown – with one celebrity crowned the ultimate champion and walking away with a cash prize. From viral sensation to primetime hit, All Star Hide and Seek is the family show the whole nation is watching!

Watch the trailer here

TAILS FROM THE TRAILS

Entertainment | 6 x 30 mins
NTRNZ Creative for Yle Finland, distributed outside of Finland by Rabbit

What happens when a modern-day celebrity, used to life’s comforts, is taken deep into the wilderness, far from Wi-Fi, velvet sofas and flat whites? Fortunately, they’re not going alone. Along for the journey is their own loyal dog, and waiting for them in the wild is a seasoned outdoor expert, joined by his equally trusted canine companion.

Tails from the Trails is a unique outdoor adventure format where two humans and two dogs spend an unforgettable minibreak immersed in nature. Led by the calm presence of the host, the celebrity guest takes on light outdoor challenges, cooks by the fire, and opens up in honest conversation.

With dogs breaking the ice and nature doing the rest, each episode captures a rare mix of simplicity, connection and surprise. Together, they walk the trails, share stories, and discover that sometimes it’s the smallest moments — a shared meal, a quiet path, a muddy pawprint — that leave the biggest mark.

At its core, Tails from the Trails is about slowing down, opening up, and seeing a new side of the beautiful nature, and the guests.

Watch the trailer here

THE UNUSUAL REPORT

Entertainment | 10 x 30 mins
Kevin & Co for TVNZ New Zealand, distributed outside of Australia/New Zealand by Rabbit

In this comedic travel / satirical format, a comedian goes in search of ordinary people who have made headlines in quirky, unusual ways — as viral memes, local community stories or on social media.

In each episode, our slightly underqualified but well-meaning host ventures into small towns to investigate bizarre, unnecessary, or deeply important local stories — often all three at once. The goal? Solve the problem, become a local legend, and ideally, not get run out of town!

Outrageous, offbeat and hilarious, the show balances humour with genuine warmth, showcasing small-town charm and unforgettable characters you won’t find anywhere else.

This uniquely irreverent format offers an insightful yet absurdly amusing look at the weird and wonderful side of life in different countries! Four consecutive seasons produced by Kevin & Co for Three New Zealand (WBD), with season five in production.

Watch the trailer here

We are proud to announce that Rabbit Films’ acclaimed drama series Queen of Fucking Everything has been recognized at the prestigious Venice TV Award 2025. The series took home the Winner title in the DIRECTOR category, celebrating the exceptional vision and creativity of writer-director Tiina Lymi. Additionally, the series received a Nomination in the SERIES category, representing Finland’s national broadcaster Yle.

Queen of Fucking Everything is a bold, genre-defying drama known for its dark humour, unpredictable storytelling and unique perspective. Premiering on Yle Areena on January 1, 2025, and later on Yle TV1, the series quickly became a national phenomenon. It shattered viewership records by reaching over 10 million unique starts in its first month – a staggering feat in a country of 5.5 million – making it the most-watched series of all time on Yle Areena.

Created, written, and directed by Tiina Lymi, one of Finland’s most celebrated filmmakers, the series showcases her remarkable talent for emotional depth, sharp dialogue, and powerful character work. Her background in both theatre and film has helped shape a series that resonates deeply with both audiences and critics.

The Venice TV Award jury praised the series for its emotional resonance and compelling storytelling, stating:

“Queen of Fucking Everything resonates on a very personal level, bringing together strong performances and storytelling that truly connect.”

Rabbit Films CEO and Executive Producer Olli Suominen commented:

“Tiina Lymi’s visionary work really paid off, and we are super proud of this boundary-breaking series that became such a massive hit. The series has been picked up in over ten territories with more to come – and we are also thrilled to be working on the second season already.”

In addition to its domestic success, Queen of Fucking Everything is gaining strong international traction. The series has been acquired by major broadcasters and platforms including SVT (Sweden), AMC Networks International (Spain), Rialto (New Zealand), ERR (Estonia), All Media Baltics (Baltics), ZDF (Germany), NPO (Netherlands), VRT (Belgium), NRK (Norway) and RÚV (Iceland). Global distribution continues under Rabbit’s International division, with the series set to be showcased at MIPCOM Cannes this October.

See the full list of Venice TV Award 2025 winners and nominees here

Watch the trailer and full subtitled episodes of Queen of Fucking Everything here

We are proud to announce the acquisition of international distribution rights – both tape and format – for The Unusual Report, an award winning hit comedy travel show originally produced by New Zealand’s Kevin & Co.

Created by comedian Guy Williams and Kevin & Co, the series (originally titled New Zealand Today) dives into the wonderfully bizarre headlines of small-town life, spotlighting quirky local stories and viral personalities through a uniquely comedic lens.

“We’re thrilled to bring The Unusual Report to international markets,” says Sam Ferguson, VP International at Rabbit Films. “This show is the perfect mix of offbeat humour and heartwarming human stories. It’s a format that can travel – and we’re excited to see how it evolves in different cultures.”

Bronwynn Bakker, Executive Producer at Kevin & Co, adds: “Over four seasons, New Zealand Today has become a national treasure. It’s incredibly rewarding to see the international appetite for the show, and we couldn’t be happier to partner with Rabbit Films. Sam Ferguson’s enthusiasm and understanding of the format make Rabbit the perfect home for The Unusual Report as it heads to the global stage.”

The series has been a long-running success in New Zealand, airing on Sky Free’s Three and streaming on ThreeNow since 2019, with over 40 episodes across four seasons and a fifth currently in production. It also recently landed on Netflix in Australia and New Zealand.

With a proven track record and strong international fan interest, The Unusual Report marks a fresh, funny, and highly adaptable addition to our growing catalogue of global formats!

Watch the trailer and full subtitled episodes of The Unusual Report here.

Rabbit International, the distribution arm of the Monday Media Group, is delighted to welcome back experienced international distribution executive Irini Kylkilahti, who joins our format and finished tape sales team as Senior International Sales Manager.

In her role, Irini will be responsible for overseeing Rabbit’s international sales across Western and Southern Europe, stepping in for SVP International Jonathan Tuovinen during his parental leave. Irini will report to Rabbit’s CEO, Olli Suominen.

This marks a return to Rabbit Films for Irini, who previously worked with the company after holding senior roles in London at internationally renowned distributors such as Zodiak Rights. Over the years, she has built a strong track record in distributing premium content to global audiences — particularly in the areas of formats and children’s programming.

Irini Kylkilahti commented: “I’m thrilled to be rejoining Rabbit International — a team truly passionate about their work with compelling and acclaimed Nordic content. I look forward to expand Rabbit’s reach across key international markets with our fantastic slate of current and soon-to-be-revealed titles”

Irini will be at the upcoming MIPCOM in Cannes, meeting with broadcasters and producers presenting Rabbit’s latest launches.

Season 9 of Över Atlanten, the Swedish adaptation of Rabbit Films’ original format Over the Atlantic, premiered on Kanal 5 Sweden (WBD) on Tuesday, September 2nd, drawing an impressive 416,000 total viewers and a 21.6% share in the key 25–69 demographic. This marks the highest share for a local Swedish production on Kanal 5 in 16 years! Over the Atlantic was also easily the evening’s linear TV slot winner, as well as the most-watched series on the entire HBO Max in Sweden.

“Nothing makes us at Kanal 5 and HBO Max happier than receiving such a positive response to our content from the audience,” said Axel Eriksson, VP of Content and Programming at Warner Bros. Discovery Sweden.

Over the Atlantic is an epic adventure reality series where a group of celebrities, with no prior sailing experience, must cross the Atlantic Ocean together. The journey is filled with thrilling challenges and unforgettable moments — but also becomes a profound voyage of self-discovery.

To celebrate the show’s continued success, Kanal 5 has also officially commissioned Season 10. Last week, a new crew of six celebrities set sail from Gran Canaria, aiming to reach Salvador, Brazil later this month. Season 10 is scheduled to air on Kanal 5 Sweden and HBO Max in spring 2026. Över Atlanten is produced by Mastiff Sweden (Banijay).

“I think this might be the first-ever Season 10 of any format in my career so far! I’m so happy and proud that this milestone was reached with Over the Atlantic Sweden. It has been an absolute pleasure working with Kanal 5 and Mastiff, and watching our format thrive year after year,” commented Jonathan Tuovinen, SVP International at Rabbit Films.

The original version, Atlantin yli, premiered on TV5 Finland (WBD) in 2017, followed shortly by the first international adaptation on Kanal 5 Denmark (WBD). The Swedish version has been a continuous hit since 2019, now airing two seasons per year. Other international adaptations include the Netherlands (RTL), Belgium (Play4), Poland (TVN), and Norway (TVNorge).

To watch episodes of different international versions of Over the Atlantic, click here.