Rabbit International, the distribution arm of the Monday Media Group, is delighted to welcome back experienced international distribution executive Irini Kylkilahti, who joins our format and finished tape sales team as Senior International Sales Manager.

In her role, Irini will be responsible for overseeing Rabbit’s international sales across Western and Southern Europe, stepping in for SVP International Jonathan Tuovinen during his parental leave. Irini will report to Rabbit’s CEO, Olli Suominen.

This marks a return to Rabbit Films for Irini, who previously worked with the company after holding senior roles in London at internationally renowned distributors such as Zodiak Rights. Over the years, she has built a strong track record in distributing premium content to global audiences — particularly in the areas of formats and children’s programming.

Irini Kylkilahti commented: “I’m thrilled to be rejoining Rabbit International — a team truly passionate about their work with compelling and acclaimed Nordic content. I look forward to expand Rabbit’s reach across key international markets with our fantastic slate of current and soon-to-be-revealed titles”

Irini will be at the upcoming MIPCOM in Cannes, meeting with broadcasters and producers presenting Rabbit’s latest launches.

Season 9 of Över Atlanten, the Swedish adaptation of Rabbit Films’ original format Over the Atlantic, premiered on Kanal 5 Sweden (WBD) on Tuesday, September 2nd, drawing an impressive 416,000 total viewers and a 21.6% share in the key 25–69 demographic. This marks the highest share for a local Swedish production on Kanal 5 in 16 years! Over the Atlantic was also easily the evening’s linear TV slot winner, as well as the most-watched series on the entire HBO Max in Sweden.

“Nothing makes us at Kanal 5 and HBO Max happier than receiving such a positive response to our content from the audience,” said Axel Eriksson, VP of Content and Programming at Warner Bros. Discovery Sweden.

Over the Atlantic is an epic adventure reality series where a group of celebrities, with no prior sailing experience, must cross the Atlantic Ocean together. The journey is filled with thrilling challenges and unforgettable moments — but also becomes a profound voyage of self-discovery.

To celebrate the show’s continued success, Kanal 5 has also officially commissioned Season 10. Last week, a new crew of six celebrities set sail from Gran Canaria, aiming to reach Salvador, Brazil later this month. Season 10 is scheduled to air on Kanal 5 Sweden and HBO Max in spring 2026. Över Atlanten is produced by Mastiff Sweden (Banijay).

“I think this might be the first-ever Season 10 of any format in my career so far! I’m so happy and proud that this milestone was reached with Over the Atlantic Sweden. It has been an absolute pleasure working with Kanal 5 and Mastiff, and watching our format thrive year after year,” commented Jonathan Tuovinen, SVP International at Rabbit Films.

The original version, Atlantin yli, premiered on TV5 Finland (WBD) in 2017, followed shortly by the first international adaptation on Kanal 5 Denmark (WBD). The Swedish version has been a continuous hit since 2019, now airing two seasons per year. Other international adaptations include the Netherlands (RTL), Belgium (Play4), Poland (TVN), and Norway (TVNorge).

To watch episodes of different international versions of Over the Atlantic, click here.

 

After its successful launch earlier this month on 7Plus Australia, all episodes of season 1 of Ultimate Escape Australia are now available for viewing.

Click here to watch the full season.

The Australian version of the Ultimate Escape features a series-long-arch, with ten teams of two pushing their limits. One team member relies on strength and endurance to complete missions, while their partner is locked in a hold, having to use their intelligence and strategy to navigate complex challenges. Each episode happens in a 24-hour period, and all teams that do not reach the rendezvous point before the clock runs out, get eliminated. The teams that reach the hold in the last episode are competing for a substantial cash prize.

Ultimate Escape Australia is based on the hit original format created by Rabbit Films, and adapted for Seven Network Australia by Helium Pictures.

The Format, and the tape of both the Australian (8 x 90 mins) and Finnish (9 x 42 mins) versions are all distributed by Rabbit Films.

We are thrilled to announce that the Australian version of Ultimate Escape (8 x 90 mins) officially launches today on Network Seven’s 7Plus platform, bringing viewers an unparalleled adrenaline rush like never before seen on Australian television.

Based on the hit original format created by Rabbit Films, and adapted for Australian audiences by Helium Pictures, Ultimate Escape sees teams of everyday Australian heroes race against time in a high-stakes search-and-rescue operations across some of the most challenging and breathtaking terrain.

The Australian version of the series features a series-long-arch, with ten teams of two pushing their limits. One team member relies on strength and endurance to complete missions, while their partner is locked in a hold, having to use their intelligence and strategy to navigate complex challenges. Each episode happens in a 24-hour period, and all teams that do not reach the rendezvous point before the clock runs out, get eliminated. The teams that reach the hold in the last episode are competing for a substantial cash prize.

Samantha Ferguson, VP International at Rabbit Films, who brokered the deal, expressed her enthusiasm: “I’m absolutely exhilarated about the launch! Ultimate Escape is such an amazing series, and I can’t wait for Australian audiences to experience the incredible journey these teams go through. The heart, sheer determination, and strong emotion that comes through in every episode is truly something unique.”

The Ultimate Escape format has proven its international appeal, with the Australian version now demonstrating the universal excitement of watching real people overcome incredible odds in high-stakes challenges. The format, and the tape of both the Australian (8 x 90 mins) and Finnish (9 x 42 mins) versions are all distributed by Rabbit Films.

Watch the trailer and full subtitled episodes of Ultimate Escape Australia here.

 

The New Zealand version of the Rabbit Films original format delivers stellar ratings for TVNZ!

The Most Endangered Species New Zealand (local title: Endangered Species Aotearoa) returned for its second season ( 6 x 60’) on 3rd March 2025 on TVNZ1. In the series, conservationist Nicola Toki and comedian Pax Assadi dive headfirst into New Zealand’s ecosystem to showcase the country’s most incredible – and most endangered – creatures.

Season 2 takes viewers up-close-and-personal with charismatic kakapo bird, magical manta ray and elusive swamp creatures, as the unlikely intrepid pair are back for another season of discovery. The series maintained a dedicated audience, averaging 241,000 viewers per episode and reaching over 1 million New Zealanders (21.6% share) across its six-week run.

The series demonstrated impressive audience loyalty, with a strong female viewership of 59.5% – higher than the channel average during peak viewing hours. Building on Season 1’s success, the 2nd season showed encouraging growth in its target demographic, improving its 25-54 share by +2% compared to the previous season’s performance.

Endangered Species Aotearoa remains New Zealand’s premier factual entertainment series focusing on conservation, bringing audiences face-to-face with the country’s most vulnerable species while delivering laughs and genuine education. The series continues to prove that environmental storytelling can be both entertaining and impactful.

The show’s digital performance reinforces its appeal to engaged viewers, with the series accumulating an average of 305,000 total streams per episode since its 2023 debut.

Endangered Species Aotearoa is produced by WBITVP New Zealand in association with local conservation group Forest & Bird, and is based on Rabbit’s original format The Most Endangered Species, which has successfully adapted across international markets. The series is made with support from NZ On Air.

The Most Endangered Species format, as well as the tape of both seasons of the the New Zealand version are distributed by Rabbit International.

Watch full episodes of The Most Endangered Species New Zealand here.

 

Rabbit is proud to present the highlights of our Spring 2025 line-up, featuring exciting brand new formats and refreshed returning classics!

 

Masters of Everyday Life
Game show, 12 x 30 mins

A fun and entertaining studio based game show where two teams of celebrities compete against each other to answer questions about practical everyday life to win money which goes to a charity of their choice. The format has been produced for public broadcaster ARD’s SWR in Germany since 2012, with over 29 seasons (322 episodes!) produced to date. Questions are from an array of everyday scenarios such as: How do you get a ring off a swollen finger Which of these foods are recommended for a keto based diet? Which of these household items gets red wine out of a carpet stain?

Enjoy laughter and learning as celebrities tackle fun, everyday challenges which gives the audience at home “I’ve Always Wondered About That!” -factor as well as getting those answers to those everyday mysteries that you’ve always been curious about.

The format has never been in distribution as the rights were previously held by the broadcaster, hence why this life hack format is having its debutante distribution debut with Rabbit.

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The Unusual Report
Entertainment, 10 x 30 mins

In this comedic travel show, a comedian goes in search of ordinary people who have made headlines in quirky, unusual ways – as viral memes, local community stories or on social media. In each episode, our slightly underqualified but well-meaning volunteer journalist host ventures into small towns to investigate bizarre, unnecessary, or deeply important local stories – often all three at once. The goal? Solve the problem, become a local legend, and ideally, not get run out of town!

Outrageous, offbeat and hilarious, the show balances humour with genuine warmth, showcasing charm and unforgettable characters you won’t find anywhere else. A uniquely irreverent format offers an insightful yet absurdly amusing look at the weird and wonderful side of countries! 4 consecutive seasons produced by Kevin & Co for Three New Zealand (WBD) with S5 in production.

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City Vs Country
Game Show, 12 x 60 mins

The whole country is divided roughly into two sides: people living in the big cities and people living in the countryside. In this show, two hosts take the teams through three rounds of the game to see which side dominates: city or country?

The teams can be family members, friends, co-workers or neighbours as long as they feel strongly about being part of one of the sides. During the three rounds the teams are asked a variety of questions concerning the lifestyle of the other side. The team who gathers the most points after the three rounds; wins a luxury holiday.

The Hungarian version of the series on TV2 is a 20 x 60 min daily stripped version, which also incorporates physical challenges in the studio!

The format is currently being produced in:
Finland – S8
Lithuania – S2
Ukraine – S1
Poland – S1
Hungary – S1

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The Most Endangered Species
Factual Entertainment, 8 x 60 mins

An epic travel series featuring the world’s most fascinating endangered animals. A nature enthusiast travels together with a witty comedian to the outermost corners of the world to get acquainted with the protection of endangered animals and even to see a glimpse of these rare species. But funny.

The New Zealand version focuses on endangered animals in various locations in just New Zealand only, unlike the original Finnish version which travelled around to various locations across the world. We are open to both versions but have garnered more interest in partnerships with conservation groups in New Zealand with a domestic version. Also, S2 of the NZ version is beating Married at First Sight Australia which we like to think is nature healing itself ;)!

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Ultimate Escape
Adventure Reality, 9 x 60 mins (self-contained version) or 9 x 120 mins (series-long arch)

The world’s most brutal escape room, somewhere between sanity and insanity. Each episode sees an A-list celebrity locked in a container in the middle of nowhere meanwhile hundreds of miles away, the host is released from inside a box. The host then has 24 hours, 24 clues from the celebrity and 24 minutes of phone time to find the “lost” celebrity locked in the container. Throughout the mission, the host will face numerous physical challenges pushing them to their limits, before reaching the container.

Starting out the host is only carrying a map, a compass, a satellite phone and underwear….so not only do they need to find food; they need clothes, vehicles and lots of other gear.

Now also commissioned by Seven Network (TX TBC, 2025), in this new series-arched version of the format, 10 teams of 2 will take part in the ultimate search and rescue mission. Each team faces the biggest endurance test of their lives, as one of them is locked up in a secret location, and one has to race against the clock to find their teammate. They are testing their relationships and pushing themselves to the limits, not just mentally but physically. Those that free their partner in time, share in a cash prize of $100k. Starting only with a tracking device, a satellite phone and the clothes on their back, each rescuer has 24 hours to reach a rendezvous point to continue on their journey to find their teammate.

Watch the Ultimate Escape Australia Supertease here.

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We are happy to announce that Rabbit has secured the international distribution rights for the quiz format Masters of Everyday Life (original title: Meister des Alltags).

Created by Bavaria Entertainment together with SWR Germany, Masters of Everyday Life is a studio-based quiz show that sees teams of celebrities compete in topics related to everyday knowledge.

In Masters of Everyday Life two teams of celebrities try to answer everyday life questions such as, “How do you remove a chocolate ice cream stain from a t-shirt?” or “How do you get a ring off a swollen finger?” The host gives five possible answers, but any of them could be right or wrong. The celebrities have only 10 seconds to place each answer in the True or False column. Each correct answer earns the team up to 200€. The prize money won during the show is always donated to a charity close to the winning team’s heart. It’s the quiz show that unlocks the mysteries of the everyday with celebrity smarts!

Masters of Everyday Life has been on air since 2012, with over 300 episodes produced so far. A typical season consists of 12 episodes of 30 mins. The series originally premiered on regional channel SWR, but due to its continued success has since also started to additionally air on the pan-regional broadcaster ARD. The format comes with question bank of over 3000 tried and tested questions. This is the first time that the format is being presented to the international market.

Jonathan Tuovinen, SVP International at Rabbit Films, commented:

“Masters of Everyday Life is a fantastic format that combines the useful information that we can all learn from with audience’s will to know their favourite celebrities even closer. It is funny, entertaining and educational at the same time! We are extremely happy to be partnering with Bavaria Entertainment to bring the format in front of international audiences.”

Jan Hill, Senior Development Producer of Bavaria Entertainment, continued:

“Everyday questions, celebrity fun and surprising answers – what’s not to love? With Rabbit Films as our international partner, we can’t wait to see new countries dive into the mysteries of the everyday!”

Rabbit will be attending the inaugural Paris Unscripted Showcase on 28-30 April, where Masters of Everyday Life will be presented in addition to other new formats and the most exciting updates on unscripted titles from the catalogue.

Watch the trailer and full subtitled episodes of Masters of Everyday Life here.

It is our pleasure to invite you to the inaugural Paris Unscripted Showcase!

The 3-day event will be held 28-30 April in the beautiful French capital city and will feature presentations from many of the top format distributors.

The Rabbit Films screening will be on Monday 28.4. at 15:00 at the Mediawan Auditorium (46 Avenue de Breteuil). We will be presenting our Spring 2025 lineup of the best unscripted formats!

In order to secure your spot at the screening, please RSVP to [email protected].

Looking forward to seeing you in Paris!

 

Rabbit Films’ new black comedy crime series Queen of Fucking Everything (6 x 50’) has started the new year off with a bang! The series, which premiered on 1.1.2025, has given public broadcaster YLE its best first week numbers of all time.

In a country of 5 million inhabitants, there have been a spectacular 4 million combined unique starts for all the episodes of Queen of Fucking Everything on YLE Areena, the broadcaster’s VOD platform. The first episode has been watched in full already by 548,000 viewers, making it not only the steamer’s most watched series of the week, but also the biggest single-week number in the country ever!

On the linear side, things are looking equally bright. The first episode aired on Sunday 5.1.2025 at 9pm on YLE1, and reached a peak of 1,017,000 viewers, with an average of 616,000. Combined, episode 1 has amassed a Total-TV viewership of 1,143,000 (3+). This made it the most-watched non-sports programme of the week in the whole country!

QOFE has surpassed even the wildest targets the broadcaster set for the series. Jarmo Lampela, Head of Drama at YLE, stated: “This is an excellent start! The series has clearly garnered the most views within a week of its release compared to all domestic drama series over the past several years. It’s also an extremely positive sign that the final episode of the season has gained viewers so quickly, meaning that people are binge watching the full series in one go.”

The series has also received an overwhelmingly positive massive reaction online, and has easily become the biggest media phenomenon of the year! Helsingin Sanomat, Finland’s largest newspaper, gave the series a very rare 5 star review and called it “A perfect bullseye of a series”.

Queen of Fucking Everything tells the story of leading Helsinki real estate agent and high society fixture Linda, who wakes up one morning to find her husband missing, probably dead, leaving her owing millions of dollars of debt. Unwilling to give up her lifestyle, Linda turns to a life of crime to keep up appearances. She starts from small-time theft, but is then drawn deeper into Helsinki’s criminal underworld, and in the end… murder. Eventually she rises to become the Queen of Fucking Everything.

The series is a part of the NEW8 European Public Broadcaster project and is the first series in the collaboration to come out of Finland. Through the scheme, the rights have been acquired by ZDF (Germany), NPO (Netherlands), VRT (Belgium), NRK (Norway), and RUV (Iceland). International sales of both the finished series and format is handled by Rabbit Films.

Watch all episodes of Queen of Fucking Everything here!

 

We are happy to announce multiple pre-sales of Queen of Fucking Everything, our upcoming drama series toned with dark humour, ahead of the global premiere at Content London. The series, originally commissioned by YLE (Finland), has been acquired by ZDF (Germany), NPO (Netherlands), VRT (Belgium), NRK (Norway), and RUV (Iceland).

Queen of Fucking Everything (6×50’) is the story of leading Helsinki real estate agent and high society fixture Linda Saarniluoto (Laura Malmivaara, Helsinki Syndrome, Mobile 101), who wakes up one morning to find her husband Mikael (Jussi Nikkilä) missing, probably dead, leaving her owing millions of dollars of debt. Unwilling to give up her lifestyle, Linda is determined to keep up appearances. Forced to steal to survive, she starts from small-time theft but is then drawn deeper into Helsinki’s criminal underworld. There, she uses her business expertise to thrive in everything from money laundering to corrupt business deals and in the end… murder. A woman who loses everything but fights hard – and sometimes dirty – to regain success in two opposing worlds, Linda has to balance her moral limits and relationships. Eventually she rises to become… the Queen of Fucking Everything.

Queen of Fucking Everything is a Rabbit Films production for YLE, written and directed by Tiina Lymi and produced by Minna Haapkylä, Tiina-Mari Pitkänen and Olli Suominen. The premiere is set to be on VOD service YLE Areena on 1.1.2025 followed by the linear broadcaster YLE1 on 5.1.2025. The series is a part of the NEW8 European Public Broadcaster project, which was announced at Content London 2023, and is the first series in the collaboration to come out of Finland.

Jonathan Tuovinen, SVP International, Rabbit Films said: “Queen of Fucking Everything is the perfect mix of drama, crime and pitch-black comedy, exploring how far you’ll go to survive when you have lost everything. Tiina Lymi’s fantastic writing and directing, combined with Laura Malmivaara’s portrayal of a strong female character willing to do whatever it takes in a male dominated underworld, is really catching the eye of buyers. We are thrilled to be announcing these deals and looking forward to further discussions at Content London.”

Watch the Teaser Trailer of Queen of Fucking Everything here.
Episodes will be available on 1 January 2025.