We are happy to announce that Rabbit has secured the international distribution rights for the quiz format Masters of Everyday Life (original title: Meister des Alltags).

Created by Bavaria Entertainment together with SWR Germany, Masters of Everyday Life is a studio-based quiz show that sees teams of celebrities compete in topics related to everyday knowledge.

In Masters of Everyday Life two teams of celebrities try to answer everyday life questions such as, “How do you remove a chocolate ice cream stain from a t-shirt?” or “How do you get a ring off a swollen finger?” The host gives five possible answers, but any of them could be right or wrong. The celebrities have only 10 seconds to place each answer in the True or False column. Each correct answer earns the team up to 200€. The prize money won during the show is always donated to a charity close to the winning team’s heart. It’s the quiz show that unlocks the mysteries of the everyday with celebrity smarts!

Masters of Everyday Life has been on air since 2012, with over 300 episodes produced so far. A typical season consists of 12 episodes of 30 mins. The series originally premiered on regional channel SWR, but due to its continued success has since also started to additionally air on the pan-regional broadcaster ARD. The format comes with question bank of over 3000 tried and tested questions. This is the first time that the format is being presented to the international market.

Jonathan Tuovinen, SVP International at Rabbit Films, commented:

“Masters of Everyday Life is a fantastic format that combines the useful information that we can all learn from with audience’s will to know their favourite celebrities even closer. It is funny, entertaining and educational at the same time! We are extremely happy to be partnering with Bavaria Entertainment to bring the format in front of international audiences.”

Jan Hill, Senior Development Producer of Bavaria Entertainment, continued:

“Everyday questions, celebrity fun and surprising answers – what’s not to love? With Rabbit Films as our international partner, we can’t wait to see new countries dive into the mysteries of the everyday!”

Rabbit will be attending the inaugural Paris Unscripted Showcase on 28-30 April, where Masters of Everyday Life will be presented in addition to other new formats and the most exciting updates on unscripted titles from the catalogue.

Watch the trailer and full subtitled episodes of Masters of Everyday Life here.

It is our pleasure to invite you to the inaugural Paris Unscripted Showcase!

The 3-day event will be held 28-30 April in the beautiful French capital city and will feature presentations from many of the top format distributors.

The Rabbit Films screening will be on Monday 28.4. at 15:00 at the Mediawan Auditorium (46 Avenue de Breteuil). We will be presenting our Spring 2025 lineup of the best unscripted formats!

In order to secure your spot at the screening, please RSVP to [email protected].

Looking forward to seeing you in Paris!

 

Rabbit Films’ new black comedy crime series Queen of Fucking Everything (6 x 50’) has started the new year off with a bang! The series, which premiered on 1.1.2025, has given public broadcaster YLE its best first week numbers of all time.

In a country of 5 million inhabitants, there have been a spectacular 4 million combined unique starts for all the episodes of Queen of Fucking Everything on YLE Areena, the broadcaster’s VOD platform. The first episode has been watched in full already by 548,000 viewers, making it not only the steamer’s most watched series of the week, but also the biggest single-week number in the country ever!

On the linear side, things are looking equally bright. The first episode aired on Sunday 5.1.2025 at 9pm on YLE1, and reached a peak of 1,017,000 viewers, with an average of 616,000. Combined, episode 1 has amassed a Total-TV viewership of 1,143,000 (3+). This made it the most-watched non-sports programme of the week in the whole country!

QOFE has surpassed even the wildest targets the broadcaster set for the series. Jarmo Lampela, Head of Drama at YLE, stated: “This is an excellent start! The series has clearly garnered the most views within a week of its release compared to all domestic drama series over the past several years. It’s also an extremely positive sign that the final episode of the season has gained viewers so quickly, meaning that people are binge watching the full series in one go.”

The series has also received an overwhelmingly positive massive reaction online, and has easily become the biggest media phenomenon of the year! Helsingin Sanomat, Finland’s largest newspaper, gave the series a very rare 5 star review and called it “A perfect bullseye of a series”.

Queen of Fucking Everything tells the story of leading Helsinki real estate agent and high society fixture Linda, who wakes up one morning to find her husband missing, probably dead, leaving her owing millions of dollars of debt. Unwilling to give up her lifestyle, Linda turns to a life of crime to keep up appearances. She starts from small-time theft, but is then drawn deeper into Helsinki’s criminal underworld, and in the end… murder. Eventually she rises to become the Queen of Fucking Everything.

The series is a part of the NEW8 European Public Broadcaster project and is the first series in the collaboration to come out of Finland. Through the scheme, the rights have been acquired by ZDF (Germany), NPO (Netherlands), VRT (Belgium), NRK (Norway), and RUV (Iceland). International sales of both the finished series and format is handled by Rabbit Films.

Watch all episodes of Queen of Fucking Everything here!

 

We are happy to announce multiple pre-sales of Queen of Fucking Everything, our upcoming drama series toned with dark humour, ahead of the global premiere at Content London. The series, originally commissioned by YLE (Finland), has been acquired by ZDF (Germany), NPO (Netherlands), VRT (Belgium), NRK (Norway), and RUV (Iceland).

Queen of Fucking Everything (6×50’) is the story of leading Helsinki real estate agent and high society fixture Linda Saarniluoto (Laura Malmivaara, Helsinki Syndrome, Mobile 101), who wakes up one morning to find her husband Mikael (Jussi Nikkilä) missing, probably dead, leaving her owing millions of dollars of debt. Unwilling to give up her lifestyle, Linda is determined to keep up appearances. Forced to steal to survive, she starts from small-time theft but is then drawn deeper into Helsinki’s criminal underworld. There, she uses her business expertise to thrive in everything from money laundering to corrupt business deals and in the end… murder. A woman who loses everything but fights hard – and sometimes dirty – to regain success in two opposing worlds, Linda has to balance her moral limits and relationships. Eventually she rises to become… the Queen of Fucking Everything.

Queen of Fucking Everything is a Rabbit Films production for YLE, written and directed by Tiina Lymi and produced by Minna Haapkylä, Tiina-Mari Pitkänen and Olli Suominen. The premiere is set to be on VOD service YLE Areena on 1.1.2025 followed by the linear broadcaster YLE1 on 5.1.2025. The series is a part of the NEW8 European Public Broadcaster project, which was announced at Content London 2023, and is the first series in the collaboration to come out of Finland.

Jonathan Tuovinen, SVP International, Rabbit Films said: “Queen of Fucking Everything is the perfect mix of drama, crime and pitch-black comedy, exploring how far you’ll go to survive when you have lost everything. Tiina Lymi’s fantastic writing and directing, combined with Laura Malmivaara’s portrayal of a strong female character willing to do whatever it takes in a male dominated underworld, is really catching the eye of buyers. We are thrilled to be announcing these deals and looking forward to further discussions at Content London.”

Watch the Teaser Trailer of Queen of Fucking Everything here.
Episodes will be available on 1 January 2025.

Rabbit International announces today a string of commissions for our original studio game show format City vs Country.

TV3 Lithuania, Telewizja Polsat of Poland and Star Light Media of Ukraine have all commissioned a local version of the format. The productions of all three versions will begin in autumn 2024. All deals were brokered by Senior Sales Consultant Marta Csizmadia, who is responsible for CEE sales at Rabbit Films.

City vs Country is a primetime feel-good quiz show for the whole family. In the show two hosts take the teams through three rounds of the game to see which side dominates: city or country? What do snobby city folk know about the reality of living in the country? And do the country bumpkins have any idea what it takes to survive city life? It’s a warm-hearted competition with bucket loads of tension!

The original version of City vs Country is produced by Rabbit Films, with season 7 currently airing on commercial broadcaster MTV3 Finland. Other international adaptations of the format have previously aired on TV2 Hungary and Lithuania’s MTG.

Watch the Trailer and full Subtitled Episodes of different international versions of City Vs Country here.

The international team here at Rabbit has been hard at work once again, and we are proud to present to you a brand new non-scripted formats for MIPCOM 2024!
Ruin or Bargain is a feel-good lifestyle format, where in each episode we help a young couple find a charming old home that is in dire need of a full renovation.

Our real estate broker host introduces three different houses to the young couple. All of the houses are located in the countryside, meaning that their prices are much lower than in the big city centres. We get to follow the whole renovation process from the point of view of the couple themselves. The joy of succeeding and the desperation of failing!

After seeing the beautiful results, the host goes through the finances. What would the house be worth now if it was put on the market? So in the end, we’ll find out, whether their efforts were worth it, and if they ended up buying a Ruin… or a Bargain!

The 6 x 60 min series is set to premiere on DR1 Denmark later this year. But you can watch the teaser trailer of the series already now here!

Additionally, we are also happy to report that the studio-based celebrity game show format Five Senses has returned to its home and now is distributed by Rabbit. The 10 x 45 min series originally aired for three consecutive seasons from 2020 to 2022 on TV2 Charlie in Denmark.

In Five Senses, celebrities test their sight, smell, hear, taste and touch! In this fun game show, two teams of celebrities compete against each other in a series of games, all based on the five senses! Every round focuses on one sense, and the winning team gets to use that sense in the final round. This uplifting family entertainment format is a feast for all the senses.

Watch the trailer and full subtitled episodes of Five Senses here.

 

We are happy to report that Rabbit Films has appointed experienced international distribution executive Paulina Eklund to our format and finished tape sales team.

Paulina has been hired in the role of International Sales Agent. Her responsibilities will include spearheading Rabbit Films’ sales efforts across Northern, Western and Southern Europe. She will enact as the paternity cover for the territories usually managed by Rabbit’s SVP, International Jonathan Tuovinen, who will be going on parental leave. Paulina will report to Rabbit’s CEO, Olli Suominen.

Prior to joining Rabbit, Paulina has held a variety of high-profile roles in the international distribution business, including Nordic World, Absolutely Independent and Dick Clark Productions. She has also previously been the de facto distributor of Rabbit’s sister company Monday Media Norway.

Paulina Eklund commented:
“I am beyond excited to be joining the Rabbit International team, and looking forward with working with all of the great titles coming from the Monday Media companies. The whole team has done such a wonderful job spreading fantastic Nordic content worldwide, and I can’t wait to be part of that expansion!”

We at Rabbit are delighted to have Paulina in our ranks!

Rabbit International will continue to bring the best original ideas from Rabbit Films Finland to the worldwide market. After joining the Monday Media in 2023, we are also now the distributor of all new content coming from the 13 different production labels belonging group. We hope to service our international clients with a wide variety of different genres of formats and finished tape of the highest quality!

 

The Golden Venla – Finnish TV Awards nominations have just been announced, and several Rabbit Films original series scored nods in various categories.

For Best Game Show, the perennial favourite City vs Country (Season 6) received a nomination once again! In City vs Country teams from the big city face teams from the countryside in a hilarious quiz set-up.

And in the Best Entertainment Series category, two Rabbit formats received nominations: Should I Be Worried (Season 12) and Ultimate Escape (Season 2)! Though quite different shows, both have been extremely successful with audiences in the country. Should I Be Worried is a comedy panel series featuring the most worrisome concerns of the general public. And Ultimate Escape is an adventure reality series, where each episode is a brutal 24-hour challenge.

Additionally, WWTBAM Finland and Taskmaster Finland, both produced by Rabbit Films based on third-party formats, were also nominated in the Best Game Show category.

2022 was an especially successful year for Rabbit at the Finnish TV Awards, winning 6 out of the 22 categories. The biggest winner of the evening was the scripted title Summer of Sorrow (Munkkivuori), which scored 4 wins, including Best Drama Series. Summer of Sorrow is distributed internationally (both format and tape) by Keshet International.

Check out City vs Country, Should I Be Worried and Ultimate Escape.

Congratulations to all nominees across all the categories!

As announced earlier this year, Rabbit International has been named as the distributor of all content originating from its parent company Monday Media Group. The Rabbit International team is set to distribute all formats and finished tape that have been originated in the 13 Monday-affiliated production companies, spanning across the Nordics and Benelux.

Rabbit will be attending the MIPCOM 2023 market in Cannes for the first time representing titles from the Monday group. The first new Monday-originated formats that will be distributed by Rabbit include:

The Nation’s Next Fashion Designer (6 x 60’) from Monday Denmark, currently airing on DR1. The elimination-based competition reality format sees talented fashion designers compete for an opportunity to sell their clothes at the nation’s largest department stores.

Truth or Dare (8 x 15’) is a jaw-droppingly daring celebrity game show format, produced by Monday Norway for Dagbladet.no, Norway’s largest tabloid newspaper. In the show, a group of the most daring celebs get together to play spin the bottle. Anything can happen! There is already also an 8 x 30’ Danish version of Truth or Dare, which airs on DR P3.

Losing It Together (6 x 60’) is an emotional and rewarding factual format that aired this spring on NRK1 in Norway, produced by Teddy TV. It features a famous female comedian, who is joined by four normal people on a year-long weight loss journey. The show has been both a phenomenal ratings as well as critical success: it’s currently the highest performing non-scripted series of the year on NRK!

 

To coincide with new set up, Rabbit has promoted its key sales team. Jonathan Tuovinen, previously Head of International,  has been named Senior Vice President, International. Tuovinen has lead the Rabbit International team since 2016, having previously held positions at NBCUniversal International Formats and Banijay Rights. He will be responsible for overseeing the strategic expansion of Rabbit Films’ distribution network, ensuring that Monday Media Group’s content reaches new global audiences.

Samantha Ferguson has been named Vice President, International Sales. Ferguson has been with the company since 2019 and previously held the title of International Sales Manager. She is in charge of sales to English-speaking territories and Asia, recently brokering the deal for the highly anticipated upcoming Australian version of the adventure reality format Ultimate Escape for Seven Network.

Additionally, Marta Csizmadia, who joined the company in 2020, has been upped to Senior Sales Consultant. Csizmadia is the sales liaison for CEE, Middle East and Africa.

“We are humbled and excited by the faith entrusted in our team. The other Monday Media Group companies have done an exceptional job in creating high quality series in various different genres. I speak for the whole team by saying that we can’t wait to share all of this new amazing content -both as formats and as tape- with the rest of the world”, commented Jonathan Tuovinen.

 

Rabbit’s fact-ent format steals the show by winning its Monday night slot every week!

Endangered Species Aotearoa with WWF premiered 3rd July 2023 on TVNZ 1 on Monday 8.30pm, winning the time slot every week of the show’s run thereafter.

On an extremely competitive night, going up against adventure reality titans The Summit, Million Dollar Island and The Traitors, Endangered Species came out as the slot winner each week!

The show averaged a stellar 23.4% share in total viewers, well above the 13.1% of The Summit and 12.0% of The Traitors. The series reached 1.3 million New Zealanders, which is 27.5% of the total population. Endangered Species also performed extremely well digitally, ranking as the 9th highest reaching local show on the TVNZ+ VOD service in the last six weeks!

Endangered Species Aotearoa is a 6 x 60 factual entertainment series is based on the Rabbit original format The Most Endangered Species. It features conservationist Nicola Toki and comedian Pax Assadi travelling around New Zealand and the South Pacific to get up close and personal with an array of species at risk of extinction. Not your typical nature documentary series, Endangered Species Aotearoa aims to captivate a new audience of armchair wildlife enthusiasts through Assadi’s comedy and Nicola’s enthusiasm. Aotearoa is the contemporary Maori-language name for New Zealand.

The Most Endangered Species is an epic nature format, which sees a well-known comedian travel together with a scientist to the outermost corners of the world to get acquainted with the protection of endangered animals. The original Finnish format offers once in a lifetime experiences, such as racing a snow leopard in the Himalayas, looking for the Svalbard polar bears and visiting Borneo to explore the shrinking areas of the orangutan.

Watch the trailer and full subtitled episodes of The Most Endangered Species New Zealand here.

The Most Endangered Species is available as a format, and both the original Finnish version and the New Zealand version are available as finished tape.

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