Rabbit to join Monday Media, Rabbit International to distribute all group content!

Today is a great day, as we announce that Rabbit has joined the Monday Media Group

Rabbit Films Productions Finland is excited to become part of the innovative leading media groupm, which currently consists of 12 different production companies in Denmark, Norway, the Netherlands and Belgium. 

We are also thrilled to announce that the Rabbit International team will take over for the distribution of the new formats and tape coming from the Monday Media Group’s companies. 

For all our clients from territories where the Monday Media Group does not have a presence, we will continue working with you in the exact same manner as before. We will be able to offer you a wider and larger range of quality content coming from all the different companies that are part of the Monday Media Group. 

For our broadcaster clients from current Monday Media Group territories, any new commissions of self-created formats from our catalogue are to be done through the Monday Media production company in your territory. 

For our production company clients working in current Monday Media Group territories, this unfortunately means that we will no longer be able to offer you our self-created formats. Any third party content in our catalogue from outside the Monday Media group will still be available to you. 

We will be adding some of the existing Monday Media Group titles into our catalogue during the summer and autumn, and will keep you well informed on all the updates. Any previous distribution agreements between Monday Media Group’s companies and third party distributors will continue to be active. 

We at Rabbit International are extremely excited about this opportunity, and can’t wait to share all of the great new upcoming content with you! 

Mobile 101 Now Available in the UK!

Walter Presents in the UK and Ireland, as well as Channel 4 UK are now airing  season one of Finnish drama Mobile 101 – The Nokia Story.

We are happy to report that starting 19 May 2023, viewers in the UK and Republic of Ireland are now able to enjoy the Rabbit scripted drama series Mobile 101 via the VOD platform Walter Presents. The first episode of the series has also just premiered on the linear broadcaster Channel 4 yesterday (Sunday 21 May 2023).

Mobile 101 is based on real life events: It’s the late 1980s. Nokia is financially shaky, the leading execs are at loggerheads, but an engineer has a brilliant idea…

The 6 x 45 min series was produced by Rabbit Films for broadcaster MTV3 Finland and streamer CMore, where it premiered in 2022 to both critical and commercial acclaim.

The series has previously been acquired for Sweden, Denmark and Norway by CMore, and by Disney+ in Italy, The Netherlands and Belgium.

Walter Iuzzolino of Walter Presents praised the series: “Mobile 101 is a sharp, incisive and unmissable show infused with nostalgia and vintage pop culture. Sharp writing, strong performances by a brilliant ensemble cast and gorgeous direction and photography make this a delicious treat for all lovers of great subtitled drama.”

Watch all of the episodes of Mobile 101 here.

NEW FORMAT ALERT: My Way

Hot off the press, we are excited to present to you a brand new format: My Way!

My Way is a musical entertainment show, where you will hear the biggest global hits translated into the hottest local versions!

The studio-based series features the most popular artists in the country. In every episode each artist picks a song that has a special meaning to them and then translates it into their own language and style.  Performing the lyrics in their own language brings a new emotional connection to the song. We will also get to hear each artist’s personal stories behind their song of choice.

My Way airs on Finnish commercial broadcaster Nelonen on Fridays at 8pm, and is produced by our friends from Solar Republic. The first season is 6 x 90 mins and premiered on Friday 5th May 2023.

The overnight ratings of the first episode are now in, and they are sensational! Not only did the show come out as the slot winner, it was also clearly the most-watched series of the whole evening!

My Way scored a whopping 28.4% share in the target commercial demographic (10-54), and a superb 24.4% with all viewers (4+).

The weekend primetimes are traditionally the most important slots of the week for Nelonen. This week, they aired My Way on Friday, The Farm on Saturday and a local adaptation of the Norwegian format The Best Entertainer (Stjernekamp) on Sunday in the same time slot. My Way outperformed both long-lasting formats, which scored 18.7% and 20.6% in the commercial demo respectively. It is now on its way to be the broadcaster’s best-rated show of the week!

Watch the Trailer and full Subtitled Episode of My Way here.

You can access our website by using your personal login, or with the general password rabbit15.

 

NEW FORMAT ALERT: Travel Battle

The international team here at Rabbit has been hard at work once again, and we are proud to present to you a brand new non-scripted format for MIPTV 2023: Travel Battle!

In this comedic travel show two famous hosts, known for their crazy antics, battle it out to see who can make the most epic weekend trip! At the beginning of each episode the hosts arrive at their destination, where they are faced with a challenge in which the winner gets a huge travel budget, and the loser gets a small one. The hosts have no idea what the other one is doing, and they only get to see each other’s trip in the studio. Which is better: having money or having to innovate? Unlimited options or creative solutions? Each episode features three different fun tasks that each of our hosts has to complete separately. And at the end of each episode, it will be the studio audience votes for their favorite trip to see who is the winner!

The 6 x 60 mins series is set to premiere right after MIPTV, on Friday 21st April 2023. All episodes of the first season will be made available on the YLE Areena VOD service on that date, and the weekly linear run will be on YLE2 at 9pm. But you can watch a full subtitled episode of the series already now here.

We are also happy to share, that although the first seasons hasn’t aired yet, the series has already been picked up for a second season by YLE! It will also be 6 x 60 mins and is filming this summer in various locations across Europe.

Find out more about the series here.

You can access our website by using your personal login, or with the general password rabbit15.

European Broadcasters Answer Rabbit’s Mobile 101 Call

Walter Presents in the UK & Ireland, Disney+ Italy, Netherlands and Belgium, and RUV Iceland have all acquired season one of Finnish drama Mobile 101 – The Nokia Story.

The 6 x 45 min series was produced by Rabbit Films for broadcaster MTV3 Finland and streamer CMore, where it premiered in 2022 to both critical and commercial acclaim. Directed and written by Maarit Lalli, the series tells the story of the close calls and the uncertain first steps of a small Finnish electronics company becoming a global titan of the mobile phone industry. Season 1 focuses on the years 1988-1990 when the company was developing its first ever GSM phone, the ‘101’.

The series has previously been acquired for Sweden, Denmark and Norway by CMore.

Jonathan Tuovinen, Head of International at Rabbit Films said: “We are extremely happy announce this first round of international sales of Mobile 101, and to bring this quintessentially Finnish story to audiences outside of the Nordics. We all grew up with a Nokia mobile phone, so this unique series has really resonated with buyers, and we hope that audiences around the world will be both entertained and informed by this amazing nostalgia-evoking series.”

Walter Iuzzolino of Walter Presents praised the series: “Mobile 101 is a sharp, incisive and unmissable show infused with nostalgia and vintage pop culture. Sharp writing, strong performances by a brilliant ensemble cast and gorgeous direction and photography make this a delicious treat for all lovers of great subtitled drama.”

Watch all of the episodes of Mobile 101 here.

 

Seven Network Commissions Australian Version of Ultimate Escape

 

We are excited to announce that Ultimate Escape has been developed for the Australian audience by Helium Pictures, and has now been officially commissioned by Seven Network! Based on the hit original series by Rabbit Films, this new reworked version of the format will see teams of Australians race the clock and each other in a high stakes search-and-rescue operation in some of the toughest and most beautiful terrain on the planet.

Seven’s Chief Content Officer for Entertainment, Angus Ross, said: “We’re excited to partner with Helium on this electrifying new format. Ultimate Escape is gripping TV, offering viewers fast-paced, jaw-dropping action supercharged by real emotion.”

Helium’s Chief Creative Officer Mark Fennessy said: “Ultimate Escape is immersive, edge-of-the-seat, big event TV. With a stunning backdrop and teams of unique Australians, this ground-breaking series will be like a blockbuster movie come to life.”

Rabbit Films’ International Sales Consultant Samantha Ferguson, who brokered the deal, said: “We are beyond thrilled to be working with Helium and Seven to partner on this epic adventure-of-a-lifetime and bring this adventure competition series to Australia.”

Ultimate Escape was originally created by Rabbit Films for Discovery+ and TV5 Finland. The first season aired to high ratings in the autumn of 2021. The series was renewed for a second season, which has just been filmed, and will air in autumn 2023. The format also received much critical acclaim, winning the Best Reality Format prize at the 2022 International Format Awards.

The Australian version of Ultimate Escape is set to air on Seven Network and 7plus later this year.

Watch the trailer and full subtitled episodes of the original Finnish version of Ultimate Escape here.

You can access our website by using your personal login, or with the general password rabbit15.

CITY VS COUNTRY NEW SEASON PREMIERES TO RECORD RATINGS!

Rabbit’s long-running game show returned bigger than ever

City Vs Country Finland

Season 6 of City Vs Country has premiered on MTV3 Finland in the highly competitive Saturday night 9pm slot (21.1.2023), and has come through victorious. A total of 682,000 viewers tuned in for the premiere showing of the series! The numbers are even more impressive when looking at the +7 days figures, which take the total amount of views to 1.4 million! City Vs Country season 6 also smashed its own series premiere record of 498,000 overnight viewers from season 5.

To put things in perspective, the amount of viewers equates to a whopping 42.3% Share in the 4+ demo and a 36.1% Share in the key 15-64 commercial target group. MTV3, which is Finland’s largest commercial broadcaster, has a 17% primetime slot average, so City Vs Country overperformed by an incredible 150%! As an interesting detail, the show was a surprise hit with the 15-24 year-olds, where it for some reason scored an unheard-of 59.3% Share. It also averaged a Total Rating of 12.8% compared to the Channel Average of 5.5%, which is an 130% uplift.

These figures not only qualified it to be the slot winner, but also the broadcasters most watched entertainment series of the week!

City Vs Country has been a staple in the MTV3 primetime schedule since its induction in 2017. The series has consistently performed extremely well, with particular success in reruns, where it regularly outperforms first-run series. The series has featured on the Most Watched Shows of the Year lists each year, with the previous two seasons ranking #5 and #2 respectively.

Watch the trailer and full subtitled episodes of City Vs Country here.

You can access our website by using your personal login, or with the general password rabbit15.

DISCOVERY FINLAND RECOMMISSIONS ‘ULTIMATE ESCAPE’

The new season will feature locations in Norway, Latvia, Estonia and Finland

Discovery Networks Finland has announced the commission of the second season of Ultimate Escape, the award-winning adventure reality series from Rabbit Films.

In Ultimate Escape, a fearless and strong host has 24 Hours, 24 Clues and 24 Calls to release a celebrity from a locked container at an unknown location. The series will be hosted once again by Jukka Hildén from The Dudesons, who will have to face extreme conditions and dangerous challenges in order to successfully complete his mission.

The second season will feature 8 brave new celebrities,  and will be filmed in diverse locations across the Nato frontier in Norway, Latvia, Estonia and Finland. The 9 x 60 mins series will be broadcast in 2023 on the Discovery+ VOD service and on Discovery Finland’s flagship linear channel TV5.

The first season of the series was a both critical and ratings success for Discovery. Back in October 2021, the first episode premiered to an impressive 9.9 Share in the Adults 10-54 demo, which is over 200% above channel’s the slot average. The season kept up the great ratings and averaged a 9.3 Share in the key commercial demo (191% above average) and a 4.79 share in Adults 4+ for the season, making it one of the most successful shows of the autumn for the channel.

The series also won the Best Reality Format prize at the International Format Awards held at MIPTV in Cannes in April, was nominated for Best Competition Series at the 43rd Rockie Awards at the Banff World Media Festival, as well as Best Reality TV Series at the 2022 Venice TV Awards.

Ultimate Escape is distributed internationally by Rabbit Films, and was launched as a part of Rabbit’s lineup for the MIPCOM 2021 Festival in Cannes. The format has been optioned in 16 different territories, including the USA, France, Germany, Italy and the Nordics.

Jonathan Tuovinen, Head of International at Rabbit Films commented: “Ultimate Escape received a fantastic reception from the international market, when we launched it at MIPCOM. We are proud to continue working with Discovery Finland to bring a new even more exciting season to the Finnish audience! And are excited to continue working with our various international partners on bringing the series to audiences around the world.”.

Katja Santala, Content Director at Discovery Networks Finland continued: “We at Discovery Finland are proud to bring the 2nd season of Ultimate Escape to our audience. Season one was a great ratings success, and now with all the new amazing locations, challenges and A-Class stars, there is a good reason to believe that the 2nd season will be even bigger.”

Check out the trailer and full subtitled episodes of Ultimate Escape here.

Over the Atlantic: New Trailer and Continued Format Success!

It’s been five years since the adventure reality sensation that is Over the Atlantic entered into the international formats arena! To celebrate the phenomenal successes of the format, we here at Rabbit have put together a brand new trailer for you. It heavily features many of the wonderful different local versions from all over the world.

As you can see, the celebrities can be from The Netherlands or from Norway, but the Atlantic Ocean stays the same!

The past year has seen heavy boat traffic crossing the Atlantic: after the first season from TVN Poland earlier this spring, the autumn season features Finland season 3 on TV5, Belgium season 2 on Streamz/Play4 and Sweden season 4 on Kanal 5.

Sweden is now the first country ever to do a 4th season of the series, surpassing even the original Finnish version. Over the Atlantic Sweden season 3 was a huge triumph, beating the ratings from the previous two seasons, and becoming the broadcasters top-rated series of the year! It also recently won the Kristallen – The Swedish TV Award for Best Reality Series! Everyone here at Rabbit congratulates the teams from Discovery and Mastiff Sweden for this big much-deserved success!

The Rabbit international team will all be attending the MIPCOM 2022 Festival in Cannes, and would be happy to arrange for a meeting with you!

To get in touch with our team, click here.

NEW FORMAT ALERT: Wedding Diaries

MIPCOM 2022 is quickly approaching and we here at Rabbit are proud to present to you a brand new format, Wedding Diaries.

Wedding Diaries is a feelgood lifestyle programme! In the show, 4 ordinary couples, who are all in different stages of life and in very different relationships, document their own wedding-planning journey. From venue scouting, to picking the dress, all the way up to the big day, these couples share their whole, unfiltered journeys.

The series currently airs on Katsomo, the AVOD service of the MTV3 Finland group. 3 episodes are released each Monday for a total of 10 weeks. A linear broadcast on MTV3 will follow after the AVOD run is complete. The full season is 30 x 30 mins.

We follow the same couples throughout the season, getting to know all of the participants intimately. Each person films themselves only, without their partner’s presence, giving the viewers a personal, raw and undiluted view of their life. You only get the true, intimate confessions of our brides- and grooms-to-be.

4 Couples, 8 Unique Stories, and finally, 4 Weddings!

Watch the Trailer and Full Episodes of Wedding Diaries here.